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Channel Budget Allocator
Split 100% of a fixed budget across paid social, search, email, and content — and match the mix to five different business contexts.
Campaign, Funnel & Attribution Simulator
Learn practical growth marketing by doing it. Split a real budget across channels, read A/B test results without falling for the small-sample trap, find the real leak in a funnel, and match attribution models to the right business question.
Small business owners running their own marketing, and new graduates entering marketing or growth roles who want hands-on reps before the stakes are real.
Split 100% of a fixed budget across paid social, search, email, and content — and match the mix to five different business contexts.
Read real impressions and clicks, and learn to spot the classic small-sample trap that fools most teams into a bad call.
Find the stage with the worst percentage drop-off — not just the scariest raw number — and pick a fix that actually targets it.
Match first-touch, last-touch, linear, or time-decay attribution to the actual business question a team is trying to answer.
40 quiz questions across growth fundamentals, funnel analysis, statistical testing, and attribution modeling — each with a full explanation.
Earn Budget Strategist, Test Reader, Funnel Detective, and Attribution Strategist badges, climb the leaderboard, and unlock a certificate at 100%.
Completely self-contained sandbox — no internet required when run locally.
Educational simulation only — all budgets, campaigns, tests, and funnels are fictional and simulated locally. No real ad spend is ever used.
Every session pairs with a quick 15–20 min real-world task that turns the simulator into a habit.
Find one marketing metric you or your business tracks, and check: is the sample size behind it actually large enough to trust the number?
GrowthOps is part of our Business & Workforce Track.
No payment required to apply. We'll contact you to confirm access options.